You will be responsible for planning, organizing and executing marketing programs that generate new prospects and advance existing opportunities within specific, targeted accounts. This role will work in close partnership with sales team and within marketing to jointly design and execute integrated marketing programs to achieve revenue goals. My client`s mission is to be the operating system for business, digitally connecting all your data, your systems and your people, empowering them to collaborate better, make better decisions and be more efficient, right from their phones. My client works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more.
Develop and implement target account marketing strategy to build awareness, generate leads, foster executive engagement, and maximize pipeline and revenue within target accounts.
Plan and execute jointly with sales and marketing pipeline generation and acceleration programs for specific, targeted accounts and contacts.
Lead and own strategic events and executive engagement programs to maximize pipeline and revenue in target accounts.
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.