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Company overview

International pharmaceutical company|日系製薬会社

Job description

 Work with internal/external partners (MCE, brand, IT, global) to define industry leading “best practices” for customer experiences and capabilities in these channels. Challenge the status quo.
 Understand the (in)direct channels to HCP in-depth and provide recommendations for these channels within the overall marketing mix of an integrated Customer Experience Plan to achieve customer and business goals.
 Identify creative new ways to engage the health care provider to advance their knowledge of disease state and products that they find relevant and meaningful.
 Provide guidance on investment decisions that provide the best use of funds to reach intended audience and goals through these platforms.
 Support the execution of marketing channels working in partnership with IT, brand, and agency. Participate in medical/legal/regulatory reviews as needed to support the execution of newer channels/concepts.
 Partner with IT, marketing to develop standards, tools, templates, and processes to enable best practices.
 Work with brands, agencies, analytics teams to define content standards (relative to channels) to enable the best customer experience.
 Provide guidance and help the execution of these channels within the campaigns created in partnership with MCE team and brands, including medical/legal/regulatory reviews.
 Raise the understanding of best practices within – E.g. brand marketers, brand leaders, medical/legal/regulatory reviewers.
 Establish measurement standards for these channels to include in measurement plans. Determine how to track the intended measurement of these channels.


 Planning/execution of promotional activity through digital media with cross functional teams (5+ years); including setting strategy, KPI targets, and optimizing efforts
 Planning/execution of marketing campaign (3+ years)
 Ability to work effectively as part of a team
 Project management and taking leadership in complex situation
 Vendor/partner agency management
 Digital marketing in pharmaceutical industry (3+ years)
 Business owner of marketing automation capability (2+ years)

Additional information


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