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Job functions Marketing > CRM
Job number JO-180622-165702

Company overview

ヨーロッパ生まれのスキンケアブランド

Job description

- Lead the company CRM strategy for effective/ efficient development of consumer base and purchase journey, to accelerate On and Off line business
- Lead CRM strategy & action plans to build customer base, by taking into account overall Marketing Plan, with deep understanding of specific consumer behavior in field of cosmetics, both On/ Off line
- Lead both on/ off line CRM activities to maximize engagement and loyalty via constant data analysis and optimization. Develop and execute CRM activities
- Constant monitor and analysis of customer data, working with Retailers as well as internal team (Retail team + counter BA) to deliver customized support by counters to accelerate customer push tailored to each needs
- Report performance of CRM activities in timely manner both internally/ externally. Work closely with Regional team to raise requirements of JPN market
- Control the quality, schedule, and the budget for all the CRM universe.

Requirements

【応募資格】
必須:
- Minimum 5 years’ experience in the field of CRM.
- Highly Analytical, and with understanding of consumer insights to lead customer journey
- Understanding of digital in rapidly changing competitive environment. Quick in action and highly flexible to adopt to moving market, and with strong drive to move forward

フィットする人物像:
- Excellent communication skill (both oral and writing)
- Consumer focused, with good insight understanding skill to drive customer journey
- Business level English and native level Japanese
- Excellent inter-personal skill / Result-oriented / Creative Mindset /Team Player / Esthetic Sensitivity.

Additional information

【募集背景】
売上好調。日本のみならず、グローバルで2ケタ成長の企業。成長の要因は新製品の売上が好調という点と、新マーケティング手法が結果を出しているため。マーケティングチームのメンバーが新しくなり、若年層向けのプロモーションを行っている。新製品発売日には店舗にお客様が殺到し、いまだにブームが続いている。マーケティング部門の拡大に伴い、顧客満足度をあげるため、CRMを強化することとなった。

【待遇・福利厚生】
社会保険完備、スパ特別価格、社販制度あり

【休日休暇】
土日祝日休み、有給休暇

【キャリアパス・評価制度】
マーケティングマネージャー、マーケティングディレクター