Company overview

High-end fashion brand company

Job description

Based on strong market knowledge, create, communicate and deliver value to customers through developing marketing strategies and plans, in coordination with other departments and through shaping future market offerings.

Key responsibility 1: Capture marketing insights
●Marketing environment knowledge: macro environment (demographic, economic, technological, trends...) and microenvironment (customers, competition...)
●Involvement in Marketing Intelligence System.

Key responsibility 2: Develop marketing strategies and plans
●Lead the process of Strategic plan for its category (in depth assessment, where we are, where we go, brands & product strategy).
Responsible for sales forecast process for Jewelry category by collection.
●Identify potential long-term opportunities (sources of future growth, forward thinking) by its team.
●Follow-up and supervision of the development of marketing & communication campaigns on new products launches and on existing collections – project leader role coordinating with all other departments (Retail, Wholesale, Communication, CRM, and VMD) & making sure information properly relayed.
●Validation of sales forecast for new products launches.
●Definition of the VMD & Merchandising calendar every 3 months together with VMD and Merchandising departments for Watch category.

Key responsibility 3: Shape the market offerings
●Lead the Sales analysis process: follow-up of business activities and recommended action plan.
Product portfolio management: novelties vs. product life cycle management,
Pricing strategies.
● Investigate on the market trends (competitors’ offering, market expectations) to propose new product opportunities.
● Provide insight on quality, design, packaging, service, sales technique, etc.

Key responsibility 4: Connect with customers
●Reinforce customer knowledge: identify customer segmentation & customer targets for new campaigns together with CRM
●Create the best value for market targets, understanding their behaviour, lifestyle, and purchasing patterns

Key responsibility 5: Ensure communication & sales support
●Participation in presentations to press people for key opportunities.
●Presentations to channel people and partners (buyers, gaishos …) on specific topics: key product launches etc.
●Follow up the service and management on Watch Strap;
- To structure the business model of straps
- Lead price change
- Create new best seller list
- Create new strap tools (price chart and catalogue)
- Supervise system updates

Key responsibility 6: Collaboration with Supply Chain and Merchandising
●Input as regards stock allocation between boutiques, stock transfer policy on specific novelties.
●Understand Boutique typology and fair process together with Merchandising.
●Insure smooth communication flow on products with Supply Chain Manager by organizing regular follow-up meetings.

Key responsibility 7: Team working
●Responsible to follow-up team working spirit.
●Participate in a project when Marketing Manager requires

Requirements

Education:
●University degree

Experience:
●+3 years marketing experience in retail business and luxury experience is a plus.
●Strong understanding of Retail / Marketing field
●Experience in watch business is a plus

Skills:
●Analytical and numeral skills
●Strategic thinking
●Good communication & interpersonal skills
●Japanese fluency to native, English fluency, French is a plus.
●Advance level of PC skills

Additional information

Behavioral competency:
●Customer Focus
●Entrepreneurial Spirit
●Autonomy
●Genuine Team Player
●Energetic & committed
●Open, flexible and adaptable
●Team working spirit

Need Help?

Junko Yoshizumi Web

This job is handled by Junko Dobbie Yoshizumi

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